Portfolio
New Builds - Brands and Sites
Dr. Juanne Nancarrow Clarke
Website Design & Branding on Duda and Substack
Juanne is a professor emeritus, medical sociologist, author and activist with decades of research and publications behind her. I built her brand and a website that brings that body of work together in one clear place. I also set up her Substack, so she has an easy way to share new writing as it happens.
Jennifer Phyper, Registered Psychotherapist
Branding + Web Design on Wix
Jennifer was caught in the DIY cycle: tweaking, second-guessing, never launching. We got clear on her message and created a website that gives clients a warm first impression.
Alison Crouch
Website Design & Branding on Wordpress
Alison teaches movement online through her successful MoveSMART program. I’ve been part of her team for years, building her brand and websites and everything around them: course sales pages, PDFs, YouTube thumbnails and video editing. The result is one consistent, recognizable presence from the first video a student watches to the course they buy.
Julia Wyncoll - Psychotherapy
Branding + Web Design on Wordpress
Julia is a Registered Psychotherapist with three decades as a movement and rehabilitation coach, and both practices lived on one website. Her clients couldn’t tell which practice they were looking at. I split them into two distinct sites from her one domain. I built a new WordPress site for her psychotherapy practice and redesigned her movement coaching site, keeping her brand colours. Each site now speaks clearly to its own clients, with SEO set up so Toronto clients can find her.
See also Julia’s movement coaching site, under Redesigned Sites.
Redesigned Sites
The Village Healing Centre
Website Redesign on Weebly
The Village Healing Centre’s site had fallen behind: built on an outdated setup and hard to use on a phone, where most clients were looking. I redesigned it from the ground up with a fresh, updated look and a fully mobile-friendly experience, so Sara’s centre makes as good a first impression on a phone as it does in person.
Julia Wyncoll - Movement Coaching
Web Redesign on Wordpress
Julia has spent thirty years as a movement and rehabilitation coach. Her site needed to reflect that depth without starting over. I kept her platform and brand colours and redesigned the site around them, with clearer structure, stronger copy and an easier path for new clients to understand how she works and get started.
Boomerang Pilates
Website Redesign on Weebly
Boomerang Pilates was working with an older site that wasn’t built for phones or for how the studio runs today. I rebuilt it to be fully mobile-friendly and integrated their online client management software, so clients can book classes and private sessions without leaving the site.
One Page Sites
Jenni Evans Therapy
Website Design on Carrd
A one-page site for a relational, critical-lens therapy practice in Kitchener-Waterloo. It’s dark, warm and a little witchy, with booking one tap away.
Lauren Clarke, Clinical Social Work Psychotherapist
Web Design & Brand Identity on Wordpress
Lauren is a Social Work Psychotherapist who wanted a website which captured her lighthearted spirit and viewpoints as a therapist.
It was important for her to be playful yet professional and have a well functioning website for future clients.
Remixed Sites
Inhabit Pilates
Website Remixed on Squarespace
The studio had already invested in a paid template, but it was built for a generic business, not a studio. I kept what they’d paid for and reworked the structure, pages and flow around what their clients actually need to find, so the site finally fit how the studio runs.
Julie Krize - Exhale Osteopathy
Website Remixed on Squarespace
Julie came to me with beautiful branding from Bonita Mak and a Squarespace site that wasn’t doing it justice. I kept her brand intact and rebuilt how the site worked around it, so it’s easy to navigate, clear about what she offers and simple for clients to take the next step.
Other Sites
"Lindsay's instincts about colour and layout have been incredibly effective in building websites that help me connect with clients. I can't recommend her highly enough!"
- Alison Crouch, MoveSMART Movement
Web design · Copywriting · Branding
Websites, words, and branding for therapists, private practice clinicians, and academics who want their work to feel as thoughtful online as it is in the room.
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